Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, 're-pin' images to their own pinboards, or 'like' photos.
Pinterest is also one of the newest and hottest social media platform, especially among women and 20-40 years old demographic. As such, it behooves physicians and hospitals interested in social media to figure out how to incorporate Pinterest to their social media campaign.
For more interesting Pinterest statistics, check this webpage out.
BUT... given its visual and pictoral nature, it has been problematic when incorporating into something as privacy-ridden as healthcare.
How to use Pinterest for a medical practice and be successful without getting into trouble with HIPAA?
Not sure I have the secret, but I've ultimately decided that relevant medical infographics is the best way to go.
We shall see...
Check out our Pinterest page here!