Surgeons Should be Good at Social Media
Because we have built-in time points within our daily routine schedule that enable such activities.
Let me explain... Between every surgical case, there is downtime that lasts anywhere from 15 minutes to as long as 45 minutes.
It is the time during which the operating room is being cleaned, sterilized, and new instruments are brought in and set up.
Before the days of social media, this is the time when many surgeons would read the newspaper/magazine, eat in the cafeteria, surf the internet, chat with staff, etc. Of course, any consults and paperwork that are pending would first be addressed.
But now... this time can be used for social media activities.
This time can now be used to read/write blogs, read/post tweets, and generally think of ideas worthy of sharing.
OR... if you are just sitting there waiting for a surgical case to start, check out my tweets or blog!